I have a different view of spam because I make a living by sending email that some might consider to be spam. Commercial e-mail is a great way to sell and you can successfully use it for internet marketing. Spam is whatever you decide and receive that you are not interested in list of email providers. It’s the electronic version of paper “junk mail”. If you are interested in the service or product on offer, you probably don’t contemplate it spam. This article discusses how to send bulk commercial emails that are welcome by the beneficiary and that sell.
Complaints & How they Affect You
When you advertise by bulk email, some people may complain. It could be people with nothing preferable to do, it could be people you genuinely offended with your message etc. If enough people complain, you can lose your ISP (the company that allows you to connect with the internet), your telephone number and your web site. There are ways to make the chance of harm form complaints less most likely.
Comply with Legal issues
If you are in the usa, you must comply with the laws about unsolicited commercial emails. Luckily, these laws are not hard to obey. Be sure learn more about the laws that are in effect and comply with them. Most laws ask for reasonable things like not draining headers, not using unreliable Subject Lines, having a working unsubscribe system and exposing your name address and cell phone number. These are reasonable and easy to comply with.
Harvest Names That Fit — Use Specific Pages If possible
First, you need email addresses. I have never successfully bought a list. That’s because some people that have worked hard to amass a list of customers and prospects could not allow anyone else to mail to them. The list is more valuable than the revenue they can make by leasing or selling the list.
The best way to get email addresses is with a harvester program. These are reasonably priced at about $30. 00 to $99. 00. You input phrase you want to find and the harvester travels the web and harvests email addresses on any page with those phrase. For example, if you are looking for lawyers in Tx, you key “attorneys Texas” into the harvester and it scours the internet and harvest emails. You need to be cautious with the results as any page with those words will be farmed. For example, if i had a webpage that said, “My wife is using an attorney in TX” the harvester would add my name to the list even though I am not an attorney and not in TEXAS.
You will get far better results if you a harvest from specific web sites that you know contain your targeted prospects. For example, you may find a web site that lists every attorney in Tx. It could be the Tx Law Association, a situation page, a affiliate service etc. This method is much more accurate but it takes time and effort. To find such sites, input things like “directories of TEXAS attorneys” and you will find directories of there are any.
Verify & Purge List Before Sending
Another factor leading to complains is contacting people who have nothing regarding your service or product. For example, any email address ending in inch. mil” is a military site. Any address ending in inch. gov” or inch. us” is a government site. I also avoid any ending in inch. edu” and inch. org” as I’ve found that people in schools and organizations complain more than others.
To purge you list, open you list in a program line “notebook” and use the search and replace feature to find all addresses of a certain type and eliminate them. Most bulk email sender programs have a way to purge duplicates and this is important. Nothing makes people madder than getting multiple copies of an email.
Before you send emails, we suggest you verify the list. To do this, you will need a bulk email verifier. You can find these by entering phrases like “bulk email verifier” into your web browser bar. These programs are inexpensive. They send out a “ping” to every address in your list to find out if it is working. By only emailing to working addresses, you will not have thousands of returned emails flood your box and huge amounts of returns tell you mail account owner that you are sending large amounts of commercial emails.